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For LEAP 1, you must select an individual who is using YouTube, Instagram or TikTok. Because we still know relatively little about the creative work processes of ordinary people, your screencast analysis has greater potential to create new knowledge. You will apply the process of critically analyzing media to the work of someone who is creating content on one of these three platforms. Ideas and information from Create to Learn will be most helpful to you in developing your project. Consider the following examples to get your creative juices flowing:
Derek Muller - Veritasium. Derek Muller explains scientific concepts and ideas in engaging ways. One of his videos is titled Why Trees Are Out to Get You. This video uses a variety of strategies to make you wonder about how tress can grow to be so tall.
Zoe Herdt - Read by Zoe. Zoe Herdy is a Booktuber who makes videos about her obsession with books. One of her videos is titled Reading Spooky Books in a Cabin for a Week. The video explains some of the mystery books she is reading and chronicles the experience of "getting spooked" by fictional stories.
Nathan Zed - Third Pew. Nathan Zed is a comedian who offers funny and sometimes inspiring videos about popular culture and daily life. One of his videos, When an Exam Starts Off Too Easy captures the emotional sense of panic that can occur when taking a test.
Evan Centopani - Is a professional IFBB BodyBuilder and also a professional eater who creates videos to inspire young bodybuilders and athletes to make healthy lifestyle changes in feasible ways. In the video, Evan's World (The Fundamentals), he explains carbs, proteins, and fats, and the purposes they serve to help the human body.
Pinot is a New York City artist who animates his drawings to create amazing and visually-distinctive videos. One work Carousel, seems to be a two-dimensional drawing of a park in New York City that comes to life.
Maria Kragmann is a fashion expert with a clothing company based in Copenhagen. She uses Instagram for paid marketing deals like this one with Ideal of Sweden.
Trouvaille is a travel company that posts photos of the fabulous vacations they offer. One image Face Montage shows a variety of portraits of people from around the world, helping potential customers imagine how travel might enable them to build relationships with people around the world.
Zach King is a filmmaker based in Los Angeles who makes short “magic vines” which are digitally edited to look like magic. One of his works is Hot Potato, which shows a potato being recursively tossed into a mirror-like tablet.
SlavicCaesar (Brooke) calls herself the "sad history and culture girl married to Julius Caesar." She makes funny history videos. One video even includes her deconstructing the formula for making TikTok videos.
Jason Coffee makes videos with his teenage children that often include simple special effects or challenges.
Jxmes is a high school student who makes short videos about his daily life. One popular one features the experience of skipping school, relaxing at home, and then getting caught by his dad.